The Coca-Cola company has since ceased production of this beverage in the USA, Denmark and Sweden in 2001 and stopped making the syrup for fountains in 2002. I can remember it coming in to its own right around 1995 or so, and really building up steam for a few years before succumbing to the popularity … SURGE was a soda brand released in early 1997 by The Coca-Cola Company and discontinued in 2003. Perhaps ironically, a 12-ounce can of Mountain Dew contains about four more milligrams of caffeine than an equivalent amount of Surge. Cocaine wasn't even illegal until 1914 -- 11 years after Coca-Cola's change -- but a massive surge in cocaine use was at its peak at the turn of the century. For awhile, it was close contest. Unable to sway Mountain Dew's mostly young, male consumers, Surge targeted pre-teens. Schools banned it. The move backfired after schools banned the soda, fearing that its high caffeine content would be harmful to children. But Surge’s poor sales were eventually its undoing, and Coca-Cola discontinued the drink in … Sales fell from 69 million cases in its first year to 51.8 million in 1998, then to 26.7 million in 1999, according to the Surge Movement, a group that campaigned to bring back the soda… A hybrid soda and energy drink combo devised before the popularity of Monster and Red Bull, Surge was something of an anomaly at the time. Surge (sometimes styled as SURGE) is a citrus-flavored soft drink first produced in the 1990s by The Coca-Cola Company to compete with Pepsi's Mountain Dew.Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi. Being heavily marketed upon release, its purpose was to put a large dent in America’s citrus market; notably, to turn consumers away from Pepsi’s Mountain Dew and provide the nation with a bold … Coca Cola distributed this green soda for quite some time. The citrusy soda was a direct result of the Pepsi versus Coca-Cola showdown. They all had controversies— Surge was banned from several schools, and Mountain Dew had to contest with a nasty (and erroneous) rumor that it shrank your testicles. Why was surge soda banned? That stuff was so good. And given the name, which connotes a sudden gush of electricity, mothers avoided the soda out of concern about the caffeine content. Surge (1997 – 2003) Speaking of bright green beverages, Surge was a glowing, sickly colored neon liquid that was similar to Mountain Dew, but still “truly original and amazing” — at least, according to the online fan club that sprung up in the 2000s, begging the Coca-Cola Company to bring back the precious fizzy sugar water.. I guess the makers, Coca-Cola, thought that it wasn't selling good. Also, it was loaded with caffeine (it was one of the highest sources of caffeine as far as a soft drink). Surge Soda Commercial 1997 2010-01-09T03:28:28.000Z In 1996, the same year Surge was released in the U.S., the Monkees and Kiss both reunited, while House of Pain broke up. 11. Coca-Cola now makes Vault, a soda which contains many similar ingredients to Surge, and therefore has a very similar taste. Though not out of circulation as long as some of these, Surge has still become a classic to many a pining American. At the time, Pepsi had Mountain Dew, so Coca-Cola invented Surge. Just like C2, nobody bought it anymore. Norway is the … Available from 1997 to 2003, Surge …
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