Think about the most common question you get from strangers when they find out what you do for a living: It’s only natural to want to know how one’s largest investment is doing. Get insights from your primary real estate audience to learn what they think about topics both large (e.g. And, if you also post it to your blog, it’s one less topic you will need to come up with every month. The clean, branded layout makes up for the lack of dazzling imagery and still makes this market review one that’s easy to read.‍, If regular copy-heavy reports, well-designed infographics, or video overviews don’t interest you, turn to e-magazine publishers. They aren’t anything fancy; they are, in fact, rather homely. Finding real estate leads requires unique considerations that are different from other industries. That’s where we … Branding isn’t just about visuals you create to promote your brand. The folks at Tampa’s Domain Homes know just how to put it into terms the average reader can digest: “That increase in homes [sic] values is getting a boost from the job market. MAAR offers members a brilliantly deep set of monthly market statistics that includes neighborhood-specific numbers for the larger cities. The new Top Producer X with Market Snapshot Reports gives buyers, sellers, past clients, and sphere real-time insights from your MLS. No, not everyone will have the time to consume the entire study, but the thoroughness of the report, which details major housing stats from every county the firm operates in, shows a commitment to providing its audience with data that can give them a clear understanding of the local market and what to expect should they decide to buy or sell. There are a number of different ways to present your information to readers. It also is a great way to generate more seller leads to get more listings. Having said that, be sure to use plenty of copy to explain those visuals as needed. Check out our list of tips, templates and insight on how to do content marketing right: A Starter Kit, tools you can use to get real estate testimonials, Two-thirds of people are primarily visual learners. Follow these 7 steps to create Real Estate market reports: Choose Your Topic Report on local markets, nationwide reports, most noteworthy listings in your surrounding area, or market reviews & predictions. Starting a real estate agency will be of no use unless you devise ways of making the public aware of it. Ever wonder how to build a content marketing machine? Thus, it’s more than understandable that you may not want to expend the same type of effort to make those data points presentable. Essential services, like daycare and dry cleaning, are also good to provide information for, even if you don’t patron them. Written and visual elements go hand in hand — similar to your real estate branding components — meaning regardless of which you create first, the latter content type should relate closely to the former. And, by the way, they’re the only real estate market reports I receive. Your submission has been received! You need to approach your prospective customers, invite them to look at property, organize open houses and other activities to attract them. Here are several types of reports you can create, make downloadable on your website, and use to generate real estate leads. In December, for example, put together a holiday-themed report that notes where local residents can enjoy holiday festivities, get special deals at local businesses, or even how to cook popular holiday meals. Content marketing evolves every day. Every month. The Real Estate market is expected to grow from USD X.X million in 2020 to USD X.X million by 2026, at a CAGR of X.X% during the forecast period. ... Market Hotness Reports. The great thing about developing real estate reports for buyers and sellers is there’s no shortage of directions you can take them in. The important thing to remember is the majority of the multimedia you use in your reports should be created by you or a professional you hire. Want to increase blogging for your real estate marketing strategy? Try these 53 HUGE lead generating ideas for real estate agents. If yours is similar, go deeper in your market reports by targeting the areas you are most interested in working. Oops! Producing a real estate property report that predominantly features photos of listings you closed in the past year with very little copy will likely confuse your audience. But explaining them helps the reader understand and adds value to your report. Real estate video marketing’s popularity continues to skyrocket. The good news is you can leverage others’ videos, so long as you follow a certain protocol. Whether a report is tracked on a weekly, monthly or quarterly basis, the key is to begin somewhere where. Before you got into real estate, did you know how different aspects of the national and local economy affect the real estate market? If you choose to outsource the formatting work, you’ll find inexpensive graphic designers at 99designs.com, designcrowd.com and upwork.com. But, one piece of content that has always been (and will continue to be) a staple for agents is the real estate report. Get more leads with a smarter website – see how a LeadSite can make all the difference in your business. Copyright 2020 Easy Agent PRO | Sitemap | Terms of Use | Privacy Policy | DMCA, see how a LeadSite can make all the difference, Ultimate Guide To Real Estate Keywords (+ Examples! Even client feedback can be peppered in throughout this kind of report to support your data and show you’re not only a prosperous agent, but also one who’s trustworthy and a pleasure to work with. The last thing you want is to be called out for including others’ content (especially restricted content) without permission. 2. An online methodology that explains the 8 most critical real estate marketing metrics. How do you generate leads in 2018? 1 Shares. Whether the local housing conditions are rough or flourishing, sharing data pertaining to home prices, sales, and other noteworthy statistics in your reports can better inform your audience. Two-thirds of people are primarily visual learners, so the more photos, recordings, SlideShares, infographics, and other visual content you add to your reports, the better. Social proof for real estate agents comes in many different forms, including reviews and testimonials, but a unique way to show you’re a successful real estate agent is to prove it: Showcase statistics regarding your own closed deals from the last calendar year (or 12-month period if you decide to write this mid-year), including the different sales price totals you helped seller clients get, the average purchase price you secured for buyer clients, and what kinds of homes you sold during the period. Burning Questions . Now it is also facilitating social media and online marketing techniques to help every agent build a hyper-local business.” Anita Schimmel, Berkshire Hathaway HomeServices Rocky Mountain RE, Colorado Springs, CO For example, one recent report we read offered up “SP/LP” and “Absorption Rate” with no explanation of the meaning of either of them. The key, though, is making these reports not only comprehensive and educational, but also beautiful and even entertaining. Real estate market reports have several advantages. “Market Leader offers the best value for a real estate website since it incorporates contact management and marketing materials. Market Reports Oct 08 When they arrive via a search, you want them to easily locate the information they are seeking. This report type requires some creativity, but it’s this creativity that tends to make content go viral and lead to more site traffic. Live Urban Real Estate. You can’t go wrong with appealing to what is typically your real estate website visitors’ top reason for checking out your site: to look at local market listings. •Build Expertise. Some of the key players in the real estate business are Central General Development CO., Ltd., Equity Residential, Grainger Plc, Dalian Wanda Group, LeadingRE, Aston Pearl Real Estate and other smaller companies dealing in urban and suburban areas of megacities and possess huge market caps in terms of business. new housing market legislation) and small (e.g. There are even add-ons you can download on Facebook to create and promote polls and surveys to your followers, like Surveys for Facebook and Polldaddy. If you’re going to use economic news, localize it as well. Neither do the readers of your real estate market reports. Listen as Spencer Levy, Chairman of Americas Research and Senior Economic Advisor, asks CBRE's leading economic and market experts for the answer to one burning question facing their sector. Even more, it is extremely helpful when either selling or buying an investment property. Consider these alternatives: Not only can a carefully-worded market report generate home seller leads, but it puts you light-years ahead of the lazy agent. Get more leads with these 53 easy-to-use tips. Use these seven strategies to help you attract more prospects. However, if real estate investors take the right approach, real estate market analysis is not so intimidating after all. Successful real estate agents and firms can afford to create high-quality content marketing collateral. Take the California-based The Agency, which regularly blogs and develops other top-notch content, including guides for buyers and sellers, and especially the report above, which highlights the company’s successes in 2014, how the area’s luxury housing market is shaping up, and even popular hot spots and personalities in the Los Angeles area.‍. Other reports also show the recovery losing steam, though strength in the housing market endures. Add in regularly posted real estate blog posts focusing on life in the Big Apple, intriguing luxury real estate transactions, and info on new housing developments and it becomes crystal clear CityRealty is on its content marketing A-game.‍. Position yourself as a real estate market expert while having conversations with prospects and clients by using talking points from what you learn in each month’s video Keep Current Easily stay up to date on the latest housing market news without spending many hours each month reading real estate news and reports Canva also offers a ton of report templates that, once you get the hang of using Canva, are a snap to customize. Rather do it in-house? For example, “Pending Sales were up 8.2 percent to 13,243” could be reworded to read: “Pending sales (when a seller accepts an offer on a home) increased more than 8 percent.”, “DOM,” in the hands of Bill Gassett, one of the top RE/MAX Realtors in Massachusetts, becomes “The average market time for the homes that closed in December …”, Although we would change “closed” to “sold.”. Top Real Estate Branding Ideas and Examples For Agents, If you’re thinking an infographic might suit your purposes, check out the templates at. Through MarketViewer, you have instant access to market stats across thousands of geographies in Texas. Discover how to create a monthly real estate market report to publish on the blog that can help you get more leads. Each sector of commercial real estate is facing its own unique challenges. Want proof? Comparative real estate market analysis tools. Something went wrong while submitting the form. If you ARE sending real estate market reports, but they’re ripped from your local MLS, it’s time to rethink your strategy. A wide-ranging review of San Francisco Bay Area real estate markets: home prices, appreciation rates, market statistics, and underlying economic and demographic factors. This is the average amount that homes in a particular area are selling for.”. They can help you learn about your community and the housing stock in it. To bolster its Placester Site, the agency put together this winning report, featuring the state of the local market: everything from how many homes have hit the market to what kind of job growth the Asheville area has seen in recent months. There are innumerable topics, statistics, news stories, trends, and updates you can cover in a real estate report that are of interest to your audience. Property Market Reports. Updated for 2020 real estate, checkout our recent reviews! Real Market Reports keeps you ahead of the competition, impresses your clients, saves you time and most importantly, allows you to do what you do best - sell more houses! And rather than be informative, they’ll probably just be annoying for your reader. As housing affordability remains strong, the healthy job market in Tampa is attracting more newcomers to the area.”. Where you can find data depends on the size of your real estate market. Holy moly! Keep them informed about their for-sale property, new listings, price … If you operate in a large city, chances are there will be statistics from major housing reports, like those released by the National Association of Realtors, CoreLogic, and RealtyTrac. Which topic you write about will depend on your brokerage's business model and the type of Real Estate leads you want to attract. favorite interior wall colors) by implementing surveys on your real estate website, via your email marketing campaigns, and through your social media accounts. Just as you can create emails based on trending events and occasions, like holidays, produce reports that revolve around these special days, trends, and happenings. Most realtors fail consider... when working on their brand. Prospective home buyers like to see examples of residences in a community, so providing them with a glimpse of the best of the best to pique their curiosity can improve the odds of getting them to routinely search the local listings on your site. Take job growth for instance. In the Town of Palm Beach, closings on single-family homes increased 120 percent compared with Q3 2019, and condo/co-op sales jumped 22 percent. Tell them that when jobs and wages grow, people have more money to invest in things like real estate. This certainly isn’t a viable option for every agent — particularly ones just starting their real estate careers — but once you’ve made some money on the job, consider investing in an experienced designer or design firm to make your reports and other real estate marketing collateral shine. I get about two calls a week from my reports. Is your pipeline as dry as the Sahara Desert? Just starting Real Estate Branding? Whistler Real Estate of Colorado took advantage of the service Virtual Paper to create its detailed examination of everything about the Whistler and Pemberton communities, including notes on cool attractions and amenities, maps of the area, and profiles of its notable listings.‍, CityRealty can be filed under “Tech-Savvy Real Estate Firm” for its trifecta of developing a living, interactive chart highlighting housing conditions in New York City, producing a splendid written report featuring historical sales data, and recording a spectacular real estate video presenting much of the data included in the PDF version. Use our real estate name generator to get a wealth of inspiring name suggestions for your real estate agency, brokerage firm or property development brand. Excel (Add Your Personal Brand) Easy customization including name, contact details, company logo, and personal comments. Provide a market overview, like Denver-based Live Urban Real Estate team does in this clip, to accompany a written version and you have well-rounded content you can make routinely, not to mention quickly — aside from compiling data and implementing graphic overlays, this video likely didn’t take the Live Urban duo long to produce. Kris Lindahl, broker/owner of Kris Lindahl Real Estate, is very well-served by the Minneapolis Area Association of REALTORS®. PS: There is 1 lead gen idea that is so secret it will make your head explode. Conversely, writing a report that includes zero visual elements whatsoever could put your audience to sleep. Overall, real estate markets are in good shape in 2019. You can even interview the owners and operators of these establishments, shoot photos and videos of them, and incorporate others’ online reviews to use in your collateral and, in turn, paint a picture for your audience. 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