Congrats! That is why I’m happy to include this amazing example from the Girl Scouts in the collection. Google Design. This ultimate PowerPoint template guide is divided into 4 mini-tutorials. Set a book like this one from the Museum of Humanity on every desk, or in every meeting room so anyone can take a look if needed as well. In this article, I’m going to give you 65+ tips on how to plan, draft and present your own brand guidelines. With a focus on simple clean lines and a strong grid, this template features a flexible colour palette with just a hint of blush to accent a base of black and grey. Be sure to label where each of your branded fonts should be used, like in this one-page brand guide. Tech brands are in a unique situation when it comes to creating brand guidelines. This condensed version of the brand style guide is easy to pin up in your workspace. His name is Freddie, if you were wondering. Easy to replace logo and brand colours with your own. Some visual content may be only used for social media marketing, direct mail campaigns or on your blog. Design Guidelines & Templates. In my search for great examples for this article, I found that a handful of larger brands used this idea as well. In this simple brand guide example from Fight To Breathe they go the extra mile and show the origin of their colors. Not only will it outline exactly how visual branding should be used, it can provide some insight to the history or culture of the company. View the watchOS design guidelines ... Business Price List Design Template. This approach can help you tell your brand story to new employees as part of their onboarding or people outside of the company. I also like how prevalent it is in the graphic, which also shows that they take this statement very seriously. It should include company values, your motto or words you want people to associate with your brand. Your brand guidelines should obviously include a nice collection of authorized company visuals or images. From personal statements, to branded photos, to spelling, to your mission statement and more. The template features 7 sections including logo, colour, typography, digital, stationery, photography, design element. If not, it basically is the open space around icons, text or other design elements. I recommend using both to make communication easier between all teams. With well-outlined guidelines, branding mistakes from your own designers and external creators should be a thing of the past. For some people Reddit is a true mystery, I really didn’t even get what it was until a few years ago. First, they dedicate an entire page to their brand color schemes, which shows how much those colors actually matter to them. They have already taken over Silicon Valley and social media. Or some fun facts about the founders that may have influenced your current visual brand. Almost like they each came from a single (overworked) designer. But it can make a huge difference in how easily someone can consume information in your graphic. In this brand guide example from Bash + Butter they did something very interesting with their official color palette by including an official gold texture. As you can see, the designers used a white font to make a few key phrases jump off the page. Overall, it’s one of my favorite examples of a truly ingenious branding manual! This can be extremely useful, especially if it’s part of your company’s design language. People want to know that their company stands for the right things and will feel safe working there. Get extra specific with your guidelines as a consistent brand is worth its weight in gold these days. Now this means that your style guide might be a little more in depth than some of the other companies that we have looked at. But before you go let’s review a few of my favorite tips: Break down color palettes by HEX, RGB and CMYK codes, Print out your brand guidelines and hang it in the office, Highlight the signature feel of your brand, Start with a helpful intro or FAQ section, Expand brand colors to fit any situation or need, Approve of branded tints, shades and hues. That’s why I think that the designers choose a serif font to use on every page of this brand guidelines template. The intro section outlines all the simple rules and guidelines for using their brand. This is a great way to make a few simple colors go a long way. But as you can see in this fashion brand guidelines template above, they plaster their logo all over each page. How do you convey your company culture to prospective employees and fans of your brand? Not only are illustrated icons and symbols all over their brand guidelines, they officially sanctioned a handful of branded illustrations as well. Generally speaking, it’s good practice to include a paragraph or two to introduce readers to your brand. Check out the latest Android TV guidelines for 10 foot UIs. Photoshop. I may be a little biased here because black is my favorite color, but I think it makes a great background for many brand guidelines templates. Something could look amazing on your massive monitor, but when seen on a small phone screen it’s much less impressive. I’ll show you how you can change slide sizes as well as create/edit both templates and master slides. I hope more companies will follow their lead and make the guides more interactive for everyone. You can include this section in your brand guide if you want, especially because it explains how you picked a certain logo. For example, if the Instagram brand guidelines didn’t include these screenshots, journalists would have to make their own. In this brand guidelines example for Maison Iggy, they show exactly how to use their logo on different backgrounds. Published Feb 12, 2020 In this article, we’re going to cover basically everything you need to know to design an iPhone app following standard iOS 13 conventions and style. Standing out in the market is one of the main reasons that you are creating a visual brand in the first place. Want to learn how to build your own Brand Style Guide? With one of these templates you can quickly outline your brand fonts, colors palettes and other high level brand requirements. Many brand guidelines examples that I came across while writing this article used only hex codes to name their brand colors. They masterfully created an infographic of their brand guidelines that outlines the many facets of their branding. That’s why I like how they outlined all the most important info in this Reddit 101 brand guidelines example. This company probably has more color palettes than they know what to do with. The Minimalist Brand Guidelines template is a Swiss Style inspired design available in both A4 and US letter sizes. Take some time to introduce yourself or your employees in your branding guidelines. As you can see in the style guide template above, they outline their slogans, competitors, market and more. When people see that graphic out in the world they should immediately think about your company. Scroll down! That’s why it’s important to outline how your company visualizes data in your brand guidelines. This is a clean and profesional brand guidelines template. That’s where a simple cheat sheet will do the trick. These simple brand guidelines templates are perfect for companies that don’t have a ton of brand rules and regulations. This document applies to all areas, but is particularly applicable to those areas within the City that do not have adopted design guidelines. And now brands are starting to add them to their official brand, like Fabled did above. Follow these tips to create brand guidelines that are comprehensive, easy to follow, and that represents your brand’s personality. Not only will this make your product look amazing, it will help your brand control the visual narrative around it. how to incorporate stock photos in your designs. Share Mail letters or postcards must meet the First-Class Mail eligibility, machinability, and other specifications of the Mail Classification Schedule and Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM ®). You may have a simple color palette with two or three branded colors already selected but it can always be added to! From presentations to annual reports, and even, as you can see above, brand guidelines. Using color to help readers move from section to section is a classic design hack. A huge trend that we saw taking over 2020 was the explosion of muted brand colors. social media marketing, direct mail campaigns or on your blog. I know that you spent a lot of time and effort crafting that logo, but it doesn’t work in every circumstance. A logo that was optimized for social media might look terrible on a poster hanging on the wall. You can use this exact approach in your brand guidelines to make sure your brand marks are used correctly by both your internal team too. A rationale for … Depending on the size of your nonprofit, you could probably just create simple brand guidelines. This was one of the only interactive brand guidelines examples that I saw, but I think it’s extremely helpful. When you see a photo by companies like this, you know instantly it came from them. Instead, try organizing the official images by topics or use like Airbnb does. The brand guidelines design has been made to have a flexible approach to client briefs making it completely ownable and simple to customise. Now if you need to make your brand guidelines a little more effective this year, I would recommend checking out some of these 70+ brand guidelines templates, real-world examples and design tips for inspiration. The needs of a small business are going to be a lot different than a corporation or a nonprofit. Postcard Design Guidelines. Jpeg. Photo editing works very fast and easy with drag and drop. It’s created in Adobe InDesign with 42 pages documents and 2 paper sizes including US Letter and International A4. An installer for SF Compact, the system typeface for watchOS, is also included. Contest Details. With a focus on simple clean lines and a strong grid, this template features a flexible colour palette with just a hint of blush to accent a base of black and grey. Company culture is incredibly important to both your team. The Santona Brand Guidelines template is a minimalist inspired design available in both A4 and US letter sizes. That’s almost a given, but what they don’t show is how they selected those particular colors. If you’re going to present your branding guidelines to people outside of your nonprofit organization, be sure to make it very eye-catching or interesting. A simple way to guarantee that your branding is used correctly by affiliates is to show how not to use that content. From their brand colors to the motto and even the headers of each page. Your logo is one of the first things people will associate with your brand. As a web designer, you’ve likely heard the terms “style guide” and “design system” a lot. This female and creative layout gives you many possibilities of creativity. This is extremely useful for a large and rather diversified company like Envato. Now that you have a lot more space to work with, you can explain why certain colors or fonts were selected. InDesign. Easy to replace logo and brand colours with your own. A simplified logo can use a more basic font or just the initials of your company name. Design Guidelines The OIT design guide provides standards, templates, and icons across OIT divisions and details appropriate usage guidelines for each template. Crosswalk Styles. If your brand has coined any words or phrases, include a dictionary in your brand guidelines. Some brands may use an internal team, or outsource it to another company. Don’t waste your time, we’ve done all the hard work for you. Master pages with automatic numbering, grid-based file and paragraphs styles will help with technical issues. As you can see in this example, Netflix has organized all of its brand guides onto a landing page. inconsistent branding will cost your company revenue and trust. New to visualizing data? Featuring a creative and modern design, this brand manual template is most suitable for designing brochures for modern brands, startups, and agencies. Your brand guidelines should outline exactly what your brand stands for. That’s because the colors and text can really pop on a dark background. It also effectively outlines terms like “subreddits” and “AMA” that are unique to Reddit but might be new to a user. The brand guidelines template features a minimalist style design, bold typography in a 12 column grid layout. As you can see above, instead of using their old trademark blue, they expanded their brand color palette significantly to include some muted colors. Especially if your content is going to be seen on a bunch of different platforms, channels or social media networks. Additionally, the volunteers working for your brand might not be as aware of your branding or how important it is to your mission. Make sure your employees know what weight each of your fonts should have. Obviously, this shouldn’t replace your brand guidelines but instead be supplementary to it. The Auburn Brand Sheets are a series of 24 individually designed branding template sheets designed in both Adobe Photoshop and Adobe Indesign. Especially when consistent branding leads to a revenue increase of 23%! Or just brands that take a very minimalistic approach to design and branding. The template is available in 1920x1080px which supports retina display specifically designed for your client to send as a digital PDF. Especially when laying out your color palettes. The templates are designed in both US letter size and International A4 and are editable in Adobe Indesign. But if you work for a multinational nonprofit organization, the guidelines need to be a little bit more in depth. Below there’s a great cross section of different corporate brand guidelines examples. I’ll also give you a TON of examples of how other brands have approached their brand guidelines. Even if your employees forget, there is a handy poster they can consult instead of sending your marketing team another email. The goal of 'Whole Building' Design is to create a successful high-performance building by applying an integrated design and team approach to the project during the planning and programming phases. Within a minute or so you can understand how the entire platform works! Presenting data in an effective, consistent and beautiful way is a bit tricky sometimes. The Phoebe Guidelines cover all aspects of design including logo, color, type, web, print, values and imagery. In this brand guide example from yelo, they actually have more official colors than we saw with any other guide, with about 90 different colors. Google Design is a cooperative effort led by a group of designers, writers, and developers at Google. Our Brand Guidelines template allows you to simply add your logo, images and edit your brand colours and typography and you’re good to go. Like with any piece of content, you don’t just want to jump right into the middle of your brand guidelines. Not having a consistent brand voice will just leave the reader confused and could even lead to the loss of a customer. We recommend using muted colors to expand your brand color palette this year. The goal of 'Whole Building' Design is to create a successful high-performance building by applying an integrated design and team approach to the project during the … Sometimes it’s better to show your employees, stakeholders and the general public the good your nonprofit is doing, instead of just telling them. These simple brand guidelines templates are perfect for companies that don’t have a ton of brand rules and regulations. Nothing feels bunched up and even though there is a ton of information, you can easily move through it. While their logo designs are varied, they’re still similar enough that they build a singular brand. Not just list visuals, logos, and colors that your brand uses. To keep all your projects, departments and sub-brands straight, try color coding them. consistent branding leads to a revenue increase of 23%! Be sure to specify that as well. While the most basic of brand guides can include company colors, fonts, and logos, there’s a lot more you can include ensuring brand consistency. Below you will find some examples from the biggest social media brands and networks. But first, check out our post on what logo styles consumers trust the most. Dropbox was one of the first large companies to embrace this trend fully. Android TV. Otherwise, you are going to have too many “official” colors to keep track of. It’s a good idea to include the Hex, RGB, CYMK and Pantone codes of all your colors, like in the brand guidelines template above. If you can’t come up with five, at least pick three and fill the other two spots out with some neutral colors. Professional Business Price List Template. Square. I like these simple one page guidelines because they are very actionable and easy to share with your team to ensure consistent branding. For more help, read our Artwork Guidelines. A lot of the time, you can distill this information down to one page, like in the brand guidelines examples below. From the custom icons and font, to the brown paper pattern, it all screams “Homemade with Love.”. Don’t leave any extra room for interpretation if you can, because then mistakes will be made. Our logo maker can help! Style guide vs Design System. The template has been created with Adobe InDesign and is available in both A4 and US Letter sizes. Now even if you don’t put a mood or inspiration board in your brand guidelines, creating one is a great way to help flesh out your visual brand. The brand guidelines template features a minimalist style design, bold typography in a 12 column grid layout. WBDG is a gateway to up-to-date information on integrated 'whole building' design techniques and technologies. And when it is paired with a minimalist guide, the font looks even better. This set of brand guidelines will look as good on screen as printed. If you work for a company like Lonely Planet, which publishes a ton of travel guides and content, creating your own custom icons is a must. And the first step to brand consistency is, of course, a clear brand style guide. And even more ways of creating the same type of design work. Learn how to repurpose your content into infographics and other visuals with our handy guide, or browse our nonprofit infographics. Don’t just list the font name on one of the brand guide pages, actually use it! Download your copy of this FREE ebook we created with our friends at HubSpot. This is because they’ve created a visual hierarchy using different sized circles. If you want to show your brand identity in a clear and attractive way, this manual brand template is perfect for you. Try the same with your brand's logo. In this example from WebSummit they show which colors should be used with each font. For me, that was “quinoa” for a while, until I was made fun of and corrected it. The Design Guide addresses the built environment for adult inpatient behavioral health care units. Spotify, and a lot of other examples in this collection used an entire page, or two, in their brand guidelines to outline how to NOT use their logo. But keeping a consistent brand is easier said than done, especially when your employees are spread across the globe or working from home. You can include it as part of your employee handbook. The template is available in 1920x1080px which supports retina display specifically designed for your client to send as a digital PDF. For example, look at how striking the colors and text are in the above example from Egotype. Whatever you do, if it makes creating consistent visuals easier for some people it’s definitely worth it. But these social networks have been able to keep very consistent branding throughout the entire growth process. These unique fonts help them stand out from the competition and rise above the noise on social media. Creating a brand voice or tone guide like this example from Envato will help your employees or designers avoid calling the same thing a handful of random other names. For example, all t-shirts, sweatshirts, long sleeve t-shirts and the back of pullover hoodies are in one template. Guidelines for your designs are provided below, including templates and diagrams for the crosswalks at each selected elementary school. Each page is perfectly crafted to help almost anyone use the STIHL branding correctly. I wanted to highlight them because they have done a great job of creating and maintaining a visual identity. It could be a brand new designer, or a reporter writing an article about your company. Every slide is unique and not just repetitive layout. The City's Standard Specifications for Public Works Construction (The "WHITEBOOK") is one of several manuals referenced in the Grading and Right-Of-Way Plan templates. I don’t think it’s earth shattering to anyone to learn that Facebook has a bunch of sub brands under its umbrella too. Sometimes they even dedicate a page to showing how you shouldn’t use their logo. Just use Keynote you can create gorgeous brand guidelines for your brand, it’s perfect for digital brand guidelines, marketing kit or for brand presentation. This can help give designers and writers a clear idea of what to strive for. This template is suitable for any a variety of clients. Set the tone of your brand from the beginning with a great title page like in this template. This tip may not apply to every company, but many bands may have a few sub-brands under their umbrella. We think that they have outlined basically everything that you need to include in your brand guidelines. Infographics are one of the best ways to present information in a visually engaging way. Otherwise, the strong visual brand that you have built up could fall apart because of inconsistent branding. Start off with: A written overview of the company it's for. Even at Venngage we have Beam and a few other projects that have their own branding. When your company is spread across the globe, with thousands of different employees in hundreds of offices, your brand guidelines need to be very clear and easy to understand. Email Design Guide. Because of that value to the company, they have to make sure that likeness is used correctly. In the brand guide template above, a branded font is used in each page header. As you can see above, this brand guide was designed to be printed out and hung up. The front of the hoodies is in a different template because it requires a different artwork dimension. Our data visualization best practices guide is a great place to start. In this brand guidelines template, they use an entire page just for that! With a section like this in their brand guidelines it will hopefully help those many creators use it correctly. But they all work very well together! Square Employee Benefits Package Template. Not only do they have to make sure the branding works on a ton of digital platforms, but also in the real world. An amazingly clean brand guidelines manual template for creatives. Mental Health Outpatient Services. Carefully constructed with the end user in mind, simply add your logo and images, to present your brand/studio in a professional way. Even though this is a fake brand book example for the company STIHL, I’m guessing it’s better than the real one. You should keep all that in mind while building a one page brand guide. But this innovative brand style guide decided to shake up those conventions with their bold color palette. This ensures that the font is the first thing a reader or the press will see on each page of the creative brand guide. Like with a compelling title page, they set the tone of their style guide very early. AMD. Augmented Reality Design. The brand guidelines template above outlines some of the most important facets of your visual brand. Or just brands that take a very minimalistic approach to design and branding. Make sure they are easy to find, like the Facebook brand guidelines did above. In the Yellow Black Design Studio Brand Guideline Presentation template, the logo is placed in a predominant position in the design. While you should have a more comprehensive branding manual, it’s a lot for people to sift through every time they have a question. Also, pale colors should be implemented with caution, because they can make design elements invisible. I’ve included screenshots for every step so you can easily see what I’m doing. But I don’t think that’s very practical, especially for people outside of the design team. Like I mentioned with the corporate brand guidelines, there is a lot of risk for inconsistent branding when your company expands. Examples. In this space, brand consistency can make or break your organization. The triangles fitting together shows how the colors will interact. This extra element to their visual brand helps make their content distinct from other brands. Colors are going to interact in different ways if they are used on a mobile device. To avoid this fate, you should definitely include a section which shows how to correctly space your graphics. Not every designer uses the exact same programs or ideas when creating something. A personal statement can go a long way in helping your audience understand your brand. This gorgeous design template consists of 16 fully customizable Brand Boards, from text to logos, graphics, and colors. Design Guidelines & Templates. In this brand guidelines example from Little Free Radical, they make sure their values are exhibited all over their guide. You may not need a ton of separate colors but having a few extra sanctioned ones can’t hurt. Now, most companies only have a small section for their logo in their brand guides. When you have a ton of teams working on different projects, this brand guidelines should help them present a united front. Present the guidelines on the company’s logo, merchandise, stationery, mobile app and website design with this template… But first things first: Explain why a font was selected, where the inspiration for that brand color was found and more. If your designers took any inspiration from other creators or artists, you can add those to your branding manuals or guides as well! There is nothing worse than seeing your beautiful logo smashed up against another graphic on the page. Plus, for a company that deals in a niche like food, adding a tactile element to their visual branding will appeal to their audience. Over the past few years, there has been a huge increase in brands using hand-drawn illustrations. In this post, you’ll find professional tips from Crello designers on how to align email campaigns with your brand guidelines and design your email templates so that they wouldn’t confuse recipients or distract them with inconsistent branding. Square. To extremely simplify it, that’s like giving someone the hex code of your brand colors, but for photography. We use Keynote to recreate and replicate the layout of magazine or lookbook, no need Indesign or Photoshop. It also allows you to break a large document, like brand guidelines, into smaller sections very easily. For example, in this brand guidelines example from Lauren Sambataro a large section of the guide is used for that statement. They are either shown within circles, squares, or other simple shapes. Don’t have a logo yet? Consistent icon usage is probably very important to them because it helps readers or travelers recognize and utilize their content instantly. I’m guessing that new users, or journalists, might be confused on how it works as well. And there’s nothing wrong with that! Obviously for internal brand guidelines you should include more than just a few screenshots as well. Brand guidelines template is the best way to show their clients how to implement their new brand identity. Making those small choices will help you present a consistent brand to the world. Need more design info? This approach also allows companies to inject their brand voice into every aspect of their marketing. 4.13" x 5.83" ... Download a design template. Different countries may have different design trends and preferences. As you can see, the main font color changes with each background to help ensure the logo can be seen. It shows them that they are reading a new piece of information, without spelling it out for them. In this brand guidelines example for Stories, they include five official variations of their official colors. If you include a culture section in your brand guidelines like Twitter did, you can show how branding goes beyond design–it’s also a mindset. Well, when your logo appears on anything from a presentation deck to custom t-shirts across hundreds of companies, it can easily be misused. The Brand Guidelines template covers all aspects of design including logo, color, type, web, Social Media, print, packaging and imagery. Not only will this make your brand feel a lot more genuine, these people are an important part of your brand story. In this brand guideline template above, they show you exactly what weight should be used with all fonts.